国际主义平面设计风格在当代的优劣势分析

The Advantages and Disadvantages of the International Typographic Style in Contemporary Graphic Design

平面设计的核心功能是要提高人们的生活质量和工作效率。随着信息化时代的高速发展和全球经济一体化进程的逐步推进,快节奏的生活环境让人们对平面设计的观念和看法都发生了改变,审美需求也逐渐地倾向于简洁化、符号化。由于各种不同的社会文化呈现出日益丰富多彩的趋势,以及所导致的国际市场的不断变化,平面设计的功能性、针对性和大众性变得尤为重要,国际主义平面设计风格虽然在设计的创意性和个性化方面受到抨击,但它简明扼要的设计风格适应了当代社会的需要,也为人们的信息化生活带来了便利。

The nucleus of graphic design is to improve people＇s quality of life and efficiency, With the high-speed development of information age and the global economic integration, the fast pace of life -environment changed people＇s ideas and concept of design, the aesthetic demand also gradually tend to be concise and symbolic. Due to variety of society, and as a result of the changing of the international market. Thus, function of the graphic design is particularly important.