江西苏区旅游规模发展差异及影响因素研究

当前,江西苏区旅游呈现总体规模不断扩大态势,但也存在各地发展不均衡、旅游规模差距较大等问题,旅游规模排名前位的主要有井冈山、新余、吉安(县)、安源,其他县市大都保持接近状态,竞争较为激烈。江西苏区旅游在旅游产品、区位条件、城市经济、政府政策等方面存在差异,导致各地旅游规模发展存在差异。对于井冈山、吉安县等旅游发展处于高位的县市,应加强国际合作,开发多类型文化创意产品,促进产品转型升级,以增加客源和提高旅游人均消费。对于赣州、抚州等处于低位的县市,应加大政府导向性投入,制定更多优惠政策,加快改善旅游基础设施,加大产品宣传力度,引入和稳定客源。

The scale of tourism development in revolutionary areas is becoming larger, featuring a big gap in tourism scale and unbal- anced development among these areas. The top rankings for tourism scale are Jinggangshan, Xinyu, Ji＇an （county）, Anyuan, and other cities and counties are in intensified competition and stay close. In these cities or areas, there are differences a- mong tourism products, geographic locations, cities＇ economy, policies, etc., causing the differences in developing scale of tourism. The developed cities, such as Jinggangshan City and Ji%n County, should strengthen domestic and international cooperation, develop various creative cultural products and upgrade the products to increase the volume of tourists per capita consumption. Relying on the government-oriented investments and series favorable policies, the developing cities, such as Ganzhou and Fuzhou, should improve infrastructure of tourism, advertise the products to attract and stabilize the volume of tourism.