从品牌建设到产业集聚——阳和工业新区“全国知名品牌创建示范区”发展解析

From Brand Building to Industrial Agglomeration

品牌规划需要战略定位,品牌升级需要措施保障,从品牌建设到产业集聚更离不开模式选择,本文主要对阳和新区在"全国知名品牌创建示范区"建设过程中,以品牌示范引领品牌升级,做强做大企业,发挥产业集聚效应,最终实现转型升级发展,做一简要解析。

Strategic positioning needs brand planning; brand promotion requires the safeguard measures, and from brand building to industrial cluster cannot do without the mode selection. This paper focuses on the construction process of the ＂National well-known brand building demonstration zone＂ in Yanghe district, and briefly analyzes the role of brand demonstration to lead the brand upgrading, help enterprise grow, make the effect of industrial cluster and ultimately achieve the transformation and upgrading of industry.