“两个舆论场”的博弈与融合——对“疫苗恐慌”事件的传播思考

Conflict and Integration of the “Two Public Opinion Fields”——Thought on the Spread of “Vaccine Terror”Incident

新媒体的产生与繁荣,必然会带来舆论格局的新变化,原来主要以传统主流媒体为主导的官方舆论格局被打破,民间舆论以其讨论话题多元、互动交流便捷、自由平等对话、聚集民意快速、传播影响力大等特征,成为中国民主政治、社会管理创新的重要语境。"山东疫苗恐慌"事件中,两个舆论场博弈尤为明显,舆论引导的主体变得模糊,舆论走向多次出现变焦,两个舆论场之间的交流也逐渐增加,因此正确看待两个舆论场的关系,从博弈走向融合,将有利于更好地发挥舆论的引导作用。

The production and development of new media is bound to bring about the new changes in public opinion patterns. The original official public opinion pattern dominated by traditional media has been broken. The folk public opinion, characterized by its multi - theme discussion, fast communication, equal dialogue, quick focus on people＇ s livelihood, and profound influence etc. , has become the important context for Chinese democratic pol- itics and the innovation of society administration. In ＂Shangdong Vaccine Terror ＂ Incident, tile conflict of two o- pinion fields are widely known, in which the subject led by the opinion is blur, and the communication of the two opinion fields increased. Therefore, the proper analysis of the relationship between them and the change from conflict to integration will be more favorable to give full play of the leading role of media.