商标先用权保护探析——以“采蝶轩”商标侵权案为列

On the Protection of Trademark Priority Right:Study on Trademark Infringement Disputes of Cai Diexuan

我国目前采用注册取得商标权制度,对未注册商标尤其是在先使用的未注册商标的保护较为薄弱,导致了频繁发生商标抢注行为,严重损害了市场经济秩序的公平竞争性。因此,我国新《商标法》制定了商标先用权制度,以保护商标在先使用人的合法权益。文章以"采蝶轩"商标侵权案为视角,分析商标先用权的构成要件,从劳动价值理论和公平保护理论两个方面,分析了商标先用权保护的必要性和可行性,指出我国商标先用权保护的不足之处,提出完善的建议。

The protection of the unregistered trademark protection is weak on the especially in prior using ot the trademark protection, which damaged fair competition. In order to protect the rights of the prior users, the system of priority right of trademark was established. Based on the perspective of trademark infringement disputes of Cai Diexuan, it analyses the components of the right of trademark prior use. It also analyzes the necessity of protecting the right of trademark prior use by labor value theory and the fair principle, to find out the deficiencies and put forward suggestions for further improvements.