国外旅游目的地吸引力研究述评与展望

A literature review of tourism destination attractiveness

随着旅游目的地之间的市场竞争加剧,目的地吸引力逐渐成为国外旅游研究关注的热点话题。文章对国外旅游目的地吸引力研究进行归纳和总结,指出了现有研究的不足,并在此基础上展望未来的研究方向。主要结论包括:(1)在研究内容上,学者们主要关注了目的地吸引力的概念及其测量、决定因素、影响因素和影响结果等方面的内容;(2)在研究视角上,大多数学者倾向从市场需求的角度研究目的地吸引力;(3)在研究方法上,越来越多的学者采用实证和定量分析方法进行研究;(4)在研究对象上,以供给传统旅游产品的旅游目的地为主;(5)基于旅游系统的目的地吸引力影响因素、目的地吸引力的空间差异等是未来目的地吸引力研究的重点。

With the increasingly fierce market competition between tourist destinations, destination attractiveness has gradually become a hot topic in the abroad tourism research. The research not only summarizes the overseas studies about tourism destination attractiveness and points out the existing shortages, but also looks forward to the future research directions on those basis. There are the main conclusions that：（1） According to the research contents, scholars mainly focus on the concept of destination attractiveness and its measurement, determinants, influence factors and results, etc.（2） With the research perspective, most scholars tend to study destination attractiveness from the view of market demand.（3） According to the research methods, more and more scholars take empirical analysis and quantitative analysis methods.（4）Scholars mainly take destinations supplying the traditional tourism products as their study objects. （5） It would be the research focus about destination attractiveness in the future including its factors based on tourism system and space difference.