客户关系管理及其在卫星通信运营中的应用

CRM and Its Applications in Satellite Communication Operation

客户、客户关系是企业的战略性资源,客户关系管理有助于提高客户满意度、忠诚度和企业竞争力,为了实现国际化和规模化发展,我国卫星通信运营企业需要全方位加强客户管理管理。

Customers and Customer relationships are strategic resources of enterprise. CRM（Customer relationship management） have contributed to the improvement on customer satisfaction, customer loyalty and enterprise competitiveness. In order to achieve the internationaland large scaledevelopment, the satellite communication operationenterprise of China need take everymeasures on CRM.