“互联网+”背景下的高校微信公众平台发展现状及对策建议

Development and Strategies of WeChat Social Media Platform at University under the Influence of Modern “Internet +”

"互联网+"是互联网技术与其他行业的跨界融合,微信公众平台是其实现融合的重要载体。文章讨论了高校微信公众平台的发展现状、积极作用和存在不足,提出了"互联网+"背景下高校微信公众平台的发展对策。

＂Internet ＋＂ is the cross-border integration of Intemet technology and other industries, WeChat pub-lic platform is the important carrier of integration. By discussing the present situation of WeChat platform＇s development, the positive effect and shortcomings, Pointed out the universities＇ WeChat platform for the development of positioning under the background of ＂Intemet ＋＂ , Provides the reference suggestion for the healthy development of universities＇ WeChat.