休闲农业旅游需求倾向性调查分析

Investigation and Analysis on the Demand Tendency of Leisure Agriculture Tourism

从游客对于休闲农业旅游的需求出发,在南京市内分发问卷,统计整理,归纳分析出休闲农业旅游视角下,游客在消费水平、消费方式、观光休闲项目、科教体验项目和创新项目等需求方面的倾向性。研究结果表明,游客对于消费水平的需求倾向于中低消费水平,对于观光休闲项目方面倾向于生态自然且具有一定互动的参与方式,科教方面倾向与生态且进行归纳的展示方式,体验方面则倾向于周期短回馈快的体验方式。

Starting from the tourists＇ demand of leisure agricultural tourism, delivered the questionnaire in Nanjing,sorting-out in statistics, in the perspective of leisure agriculture tourism, thedemand tendency of tourists in the consumption level, consumption patterns, tourism and leisure projects, science and education experience projects and innovative projects.The results showed that the demand for touriststends to lower the level of consumption,for the tourism and leisure projects tend to ecological nature with a certain way of interactive participation, science and education tend to be ecological and showed the way of induction, experience aspects tend to short cycle and quick feedbackexperience mode.