关于智能交通市场营销的几点思考

Reflections on marketing of intelligent transportation

以市场营销的角度对智能交通事业的发展进行了研究,提出了建立市场导向为平台的智能交通营销网络,建立智能交通市场的高效沟通机制,提高智能交通市场对接机制的有效性,重点发挥智能交通的市场应变能力,创新智能交通的市场营销模式等策略,希望对开发智能交通市场,做好智能交通的市场营销工作,起到借鉴和提示的作用。

The developmenestablish market-orientedt of intelligent transportation was studied from the point of marketing, this paper proposed tointelligent transportation marketing network platform, establish efficient communicationmechanism, improve the effectiveness of docking mechanism, play the role of market resilience and innovate marketingmode, hoping to provide a reference for developing intelligent transportation market, and completing the marketing ofintelligent transportation.