媒体融合视野的时政新闻传播策略

A Study on the Current Situation and Countermeasures of Chinese Media Convergence

随着媒体融合发展的推进,传统媒体和新兴媒体融合发展成为了互联网时代的必然要求,网络时政新闻传播策略的改变势在必行。本文分析了媒体融合发展的成效,网络时政新闻在媒体融合发展背景下的传播现状,提出了网络时政新闻的传播策略,为切实提高网络时政报道的公信力和影响力提供方法借鉴。

Along with the development of the media convergence, the integration of traditional media and new media became the inevitable requirement of the age of the Internet, and the change of network polities news strategy is imperative.This paper analyzed the achievement of the development of media convergence and the communication status of network politics news under the background of the development of media convergence, proposed the communication strategy of the network politics news, provided a method which can effectively improve the credibility and influence of the network political news.