国家治理现代化背景下的政府形象构建

Management of the image of government in the modernization of national governance

如何根据国家治理现代化的基本要求,按照现代政府的标准推进政府形象建设,这已成为现代性条件下政府建设迫切需要研究的课题。政府形象的构建关乎国家治理的效率与效果,政府形象彰显国家治理现代化的核心价值,国家治理现代化要求政府与民众关系的重新定位,政府形象助推政府自身建设的转型。以国家治理现代化为参照,我国的政府形象建设还存在政府形象亲和度不够,政府形象的传播力不足,政府信息公开与透明度亟待提升等问题。这就需要培养和强化政府形象意识,将政府形象纳入政绩考核体系;加强政府决策的形象管理,为政府的"面子"做好"里子";运用多重载体加强政府形象的传播;按照现代政府要求着力攻克政府形象建设中的薄弱环节;把政府形象建设纳入国家发展的意识形态战略。

One of the urgent issues about the modernization of national governance is how to manage the image of government to the public,which relates to the efficiency and the core values of the national governance modernization. In view of the problems such as lack of common touch,interaction and transparency,this paper makes the following suggestions:to raise the awareness of managing image;to make better record of performance;to utilize various ways to manage image;to minimize the inefficiency in government image management;and to include the government image management to the ideological strategies of national development.