运动健身俱乐部发展策略研究

A Study on the Development Strategy of Fitness Club

社会形态的转变、时代变迁、传播系统的发达等因素造就了休闲产业的蓬勃发展,国人生活形态与目标因此发生了巨大的变化。由于科技的发达,健康食品的普及,医学技术的进步,医疗器材的研发,平均年龄的增长,21世纪的现代人开始重视身心健康的重要性,并开始从事休闲体育相关活动,尤其是以能够提升良好的生活品质与增加体适能的健身俱乐部。运用文献资料等研究方法,将近10年的运动健身俱乐部发展趋势与研究文献相结合,整理出相关发展策略的见解,为经营相关体育休闲产业的经营者与管理者提供参考。

Transformation of social formation, change of time and development of propaganda have led to the booming of leisure industry. As a consequence, great changes have taken place in people＇s lifestyle and targets. Because of the development of science and technology, popularity of healthy food, advancement of medical technology, the research and development of medical equipment as well as the increase of average age, people in 21 st century start to pay attention to physical and mental health and begin to take part in relevant fitness activities, particularly some fitness clubs to improve good life quality and increase physical fitness. By means of literature discussion, this thesis tries to combine the development trend of fitness clubs in recent years with literature, expecting to clear up relevant understanding for exploration and offer it to operators and managers engaged in relevant leisure industry as reference index.