铁路跨境电商邮包运输业务模式探析

Discussion on Business Mode of Railway Cross-border E-commerce Mail Parcel Transport

为贯彻落实"一带一路"政策,提高我国国际铁路运输的市场适应能力,提出了要大力发展铁路跨境电商邮包运输业务,阐述了其必要性与可行性,在此基础上定义了铁路跨境电商邮包运输,设计了其业务模式、业务流程及总体架构,此外,探讨了该业务的营销模式,对"一带一路"政策的推行以及扩大铁路货运市场具有重要意义。

In this paper,to substantiate the belt and road strategy of China and improve the market adaptability of the Chinese international railway transportation industry,we proposed to forcefully develop the railway cross-border e-commerce mail parcel transportation business,discussed its necessity and feasibility,then on such basis,defined the railway cross-border e-commerce mail parcel transport,and designed its business mode,process and overall architecture.At the end,we went over its marketing mode.