基于“互联网+”的农业信息传播应用现状与发展趋势

The Application Status and Development Trend of Agricultural Information Dissemination Based on "Internet+"

进入21世纪后,随着经济的发展和移动互联网的兴起,新的商业革命也在悄悄地茁壮成长,电子商务和互联网+思维已经渐渐融入国人的日常生活中。农村市场的潜在巨大发展潜力使得互联网+农业展现出蓬勃发展的势头。"互联网+"模式主导的农业信息传播方式已成为我国农业发展的现实需求,为其发展和运用迎来的前所未有的契机。本文从"互联网+"、农业传播、网络传播、农业网络传播存在的问题、基于"互联网+"的农业传播应用近况与发展趋向及建议进行分析。

In the 21st century, with the development of economy and the rise of mobile Internet, the new commercial revolution has quietly grown, and e-commerce and the thinking of ＂Internet＋＂ has gradually integrated into people＇s daily life. Potentially huge development of rural market is has been making ＂Internet＋＂ agriculture thr/ving. The agricultural information dissemination with ＂ Internet＋＂ model based has become the practical needs of agricultural development, bringing an unprecedented opportunity for its development and application. This paper focused on the existing problems of ＂Internet＋ ＂, agricultural dissemination, network communication and agricultural network communication, and analyzed the status of ＂Internet＋＂ application and its development trend and recommendations.