云南省高原特色农业与电子商务融合发展研究

Research on Integration Development of Yunnan's Plateau Characteristic Agriculture and E-commerce

本文分析了云南省高原特色农业发展的现状,论述了农业电子商务的优势,并且从现实性和可行性两个方面对云南省高原特色农业与电子商务的融合发展进行了理论论证,结合理论和实际,从政府、市场、企业和农业从业者四个方面提出了促进云南省高原特色农业与电子商务融合发展的政策建议。

This paper analyzed the development status of plateau characteristic agriculture in Yunnan, and introduced the advantages of agricultural e-commerce, and demonstrated the integration development of Yunnan＇s plateau characteristic agriculture and e-commerce from reality and feasibility, and combining the theory and practice, proposed the policy proposals to promote the integration development of Yunnan＇s plateau characteristic agriculture and e-commerce from four aspects including government, market, enterprises and agricultural practitioners.