民国武侠小说的副文本建构与阅读市场生成——以平江不肖生《江湖奇侠传》为核心

The Paratext Construction and the Generation of Reading Market for Martial Arts Novels of The Republic of China ——With Pingjiang Buxiaosheng's Legend of Arena Paladin as the Focus

《江湖奇侠传》自诞生之日起,饱经诟病却又长盛不衰,除文本内部因素之外,还有与文本生产密切相关的副文本建构,包括选题策划、文学广告、文本评点等诸多因素的参与,而在这诸多因素中,包含着出版商、编辑以及作者的共同作用,如出版商沈知方的选题策划、编辑施济群的评点以及世界书局匠心独具的文学广告等,共同参与了对阅读市场的建构。诸多现代因子的参与,成就了《江湖奇侠传》阅读市场的生成及其后经典化之可能。

Since Legend of Arena Paladin came out,it has always been popular despite much criticism.The reason lies not only in the internal factors of text,but also in the construction of paratexts.Paratexts include topic selection,literary advertisement and commentary texts.All these factors involved the combined function of publishers,editors and authors.Topic selection by the publisher Shen Zhifang,the commentaries by the editor Shi Jiqun and the literary advertisement by World Book Co.Ltd have jointly helped to establish the readership market of this novel.The involvement of the many modern factors has contributed much to the establishment of the readership market and following can-onization of Legend of Arena Paladin.