浅谈大数据对物流企业竞争力的影响及应用策略

The Impact of Big Data on the Competitiveness of Logistics Enterprises and the Application Strategy

近些年来,随着互联网技术的不断发展,大数据的应用也受到了热议,大数据对于各个行业都有着不同程度的影响,而对于物流行业的影响最为显著,合理地应用大数据,能够使得物流企业取得更好的发展。物流企业应不断的降低物流成本,提高配送效率,从价格竞争转向为价值竞争,加强注重管理客户关系,进而提升物流企业的竞争力,不断的为物流企业创造更多的效益。

With the progress of internet technology over the years, the application of big data has become a hot topic. Big data obviously affect all sectors to different extent. The impact on logistics is the most prominent, therefore, a reasonable use of big data will help logistics enterprises achieve better development. Logistics enterprises should lower the logistics cost, raise delivery efficiency, turn from price to value competition, and focus on customer relationship management. In so doing, the competitiveness of logistics enterprises could be promoted.