吉林省民族地区乡村旅游问题及对策

Problems for Rural Tourism in the Minority Nationality Areas in Jilin Province and the Countermeasure

吉林省民族地区拥有丰富的乡村旅游资源,在乡村旅游建设中已经取得了一定的成效,但乡村旅游的发展还存在缺乏合理规划、基础设施不完善、管理水平较低,人才缺乏、品牌意识差,宣传促销薄弱等问题。吉林省政府应坚持科学规划;加大软硬件旅游基础设施建设力度;加快民族乡村旅游的人才队伍建设;塑造特色品牌,加大宣传力度;开发民族文化,发展生态旅游,以便促进民族地区乡村旅游发展,建设社会主义新农村。

The minority nationality areas in Jilin province are rich in rural tourism resources. Achievement has been reached in developing rural tourism in the areas. However, there are still problems, including lack of reasonable planning, imperfect infrastructure, poor management, personnel shortage, weak brand consciousness and insufficient promotion. The government of Jilin province should do scientific planning, invest more in both software and hardware infrastructure construction, accelerate the building of a talent pool for rural tourism,create brands with distinctive features, intensify publicity, tap into ethnic cultures, and promoting ecological tourism. By doing so, the rural tourism in minority nationality areas could be developed for building a new socialist countryside.