互联网“微营销”在乡村旅游发展中的放大能效分析

Multiplication Effect of Social Media Marketing in Rural Tourism Development

互联网时代,网络营销受到关注和推广。随着"微博""微信"等自媒体的出现,"微营销"成为一种新型营销模式,这为以信息密集型为特点的旅游业带来发展契机,更为由于信息不对称致使旅游发展受阻的乡村旅游发展提供了重大机遇。要实现其健康的可持续发展,必须与互联网相结合,重视资料的甄别与品牌形象的维护,契合旅游在路上的状态,结合传统营销方式,以获得更大的发展空间。

With the growth of Internet technology and its wide application,Internet marketing has received much concern and has been promoted to a great extent.With the emergence of We-Media such as WeChat,Microblog and so on,social media marketing appears as a new marketing mode,bringing new opportunities for tourism,an information-intensive industry,especially for rural tourism,which often suffers from the obstruction resulting from asymmetric information.The sustainable development of rural tourism depends on Internet coupled with traditional marketing,which will better cater to the on-the-way state of tourism.