摘要
移动电商时代到来,自媒体兴起,使内容电商越来越受业界重视。内容电商的逻辑是以制造富有吸引力的内容为手段,吸引内容消费者,进而把内容消费者转化为产品和服务的消费者。内容电商运营需要遵守专著性原则、独创性原则、多样性原则和持续性原则。
With growth of mobile e-commerce and self-media,content e-commerce is more and more valued.The logic of content e-commerce is to attract content consumers with attractive content,and further transfer content consumers to product and service consumers.Content e-commerce operators should obey principles of concentration,originality,diversity and durability.
出处
《北京劳动保障职业学院学报》
2016年第3期33-35,39,共4页
Journal of Beijing Vocational College Of Labour And Social Security
关键词
内容电商
运营逻辑
运营原则
content e-commerce
operation logics
operation principles
