传播学视域下高校新生教育中网络话语权建构模式研究

Study on the Construction of Discourse Power on Internet in Freshman Eduction Based on Communications

新生教育是高校学生教育链的开端，对高校学生适应性及树立正确三观产生影响。互联网时代的到来，为该项工作带来新的挑战和机遇。依托传播学理论基础，通过传播主体、受众、传播信息、传播渠道、传播效果等传播元素，分析互联网背景下学生的特殊性、教育工作的挑战性与教育模式的创新性．探讨延伸新生教育线上版图，实现新生教育全面性，从而严守高校意识形态阵地、把握话语权主导地位。

Freshman education is the beginning of the education in university. It has a great effect onthe adaptation and values of the university students. Internet brings both challenges and chances tothat job. According to theory of communications, the essay tries to analyze the challenges of educa-tion and the innovation of models based on the dements of subject, audiences, information, channelsand effects. The exploration of the education on internet plays an important role on the comprehen-siveness of the freshman education and the discourse power of university.