摘要
场景作为继内容、形式、社交之后的第四大媒介要素,深刻改变着移动阅读方式与读者需求。移动阅读需求呈现出移动伴随与碎片化、时空合一的个性定制和提前"半步"的预测与服务等新的发展趋势。因此,为适应场景时代移动阅读的新趋势,充分发挥场景要素功能,移动出版发展可沿着运用场景进行移动定制出版、融入场景实现全媒体移动出版服务、构建场景生产移动阅读需求这三条路径渐次而行。
The context, as the fourth media element after content, form and social interactions, alters the ways of mobile reading and reader demand profoundly. Mobile reading in the context era presents personally customized demand which is removability, fragmentation and the combination of time and space. It also makes ＂half-step＂ predictions ahead and embodies new development trends such as service. In response to adapt to new demand of mobile reading under the age of context and give full play to the context element, mobile pubhshing can advance in the three context to promote mobile customized pubhshing, integrating the context to achieve full media courses of utilizing the mobile publishing and constructing the context to product mobile reading requirements.
出处
《编辑之友》
CSSCI
北大核心
2016年第10期22-25,共4页
Editorial Friend
基金
贵州省教育厅高校人文社会科学研究项目"新媒体环境下提高突发公共事件‘微媒体’舆论引导管理能力研究"(14ZC06)
关键词
场景
移动阅读
移动出版
context
mobile reading
mobile publishing
