摘要
目前,书业竞争日趋激烈,封面设计成为出版社营销的重要环节。文章对封面设计重要性及关键点进行了分析,并就提升封面的营销功能应注意的问题进行了探讨,对出版社更好地发挥封面的营销功能有一定的借鉴意义。
At present, book industry competition becomes increasingly fierce, and book cover becomes an important part in the publishing marketing. This paper analyses the importance of the book cover and the key points of book cover design, and discusses the problems that should be paid attention in promoting the function of cover in book marketing This paper has a certain referential significance for publishers to make the book cover play a better role in marketing function.
出处
《编辑之友》
CSSCI
北大核心
2016年第10期41-43,共3页
Editorial Friend
关键词
封面设计
传达信息
营销
cover design
convey messages
marketing
