“中国梦”话语结构与传播叙事

Discourse Structure and Communication Narrative Mode of “Chinese Dream”

"中国梦"是一个综合性传播符号,包含国家梦、民族梦和人民梦三个层面的话语主体,国家梦和民族梦属于集体话语,人民梦兼具集体话语与个体话语的双重属性。不同话语主体具有不同的内涵,共同构成一个话语整体。在叙事模式上,"中国梦"具有宏大叙事和个体叙事的双重属性,国家话语和民族话语偏向宏大叙事模式,人民话语偏向日常叙事。不同叙事模式具有表达同一话语主体内涵的适应性,在传播过程中,应根据不同的话语主体、不同的传播语境和不同的受众群体,灵活运用不同叙事方式。

As a comprehensive symbol of communication, ＂Chinese Dream＂ includes three discourse subjects： state dream, national dream and people dream. State dream and national dream belong to collective discourse, and people dream belongs to the coordination of collective and personal discourse. Different subjects have different meanings, but they could make up to an integrated discourse. Moreover, ＂Chinese Dream＂ has the nature of grand narrative and individual narrative. The state discourse and national discourse overweight grand narrative, and people discourse overweighs individual narrative. Different narrative modes could express the meaning of the same subject. Therefore, in the process of communication, we could adopt to appropriate mode of narrative according to different subjects, environments and audiences.