多元文化生态中认知传播的文化价值研究

Cultural Value of Cognitive Communication in the Multicultural Ecological Cognition

文章立足于认知传播视域,认为其视野下的文化表征具有人本性、融合性和科学性三重内涵。此外,以认知文化为内核同时观照客体的认知传播的文化属性使其文化价值逻辑得以显现,并从微观和宏观两个层面对其文化价值进行理性剖析。前者在于确证个体知识经验获得、积累的重要性,增强对信息的感知加工及对媒介及其生态变迁的适应力,推动认知调适、重构及媒介认知素养的提升;后者体现在科学分析导致认知差异生成的文化框架及文化心理机制,推动文化认同和民族凝聚力的提升。

The formation and changes of human cognition involve the culture and its evolutions. The rise of cognitive communication studies provides a new interpretation framework and connotation of culture. Based on the perspective of cognitive communication, this paper considers that the humanism, integration and scientificity are the connotation of cultural representation. In addition, the cultural attributes of cognitive communication, which takes cognitive culture as the core and refers to the object, make the cultural value logic shown, and analyses the cultural value rationally from the micro-level and macro-level. The former confirms the importance of knowledge acquaintance and accumulation, enhances the information processing and the adaptation of the media and its ecological changes, promotes cognitive adjustment, reconstruction and media cognitive literacy; the latter embodies the cultural framework and cultural psychological mechanism generated by cognitive differences, and promotes the cultural identity and national cohesion.