试析数据新闻报道的形象化

Analysis on Visualization of Data Journalism

当下我国新媒体传播中,数据新闻的实践已经展开。受众正在逐渐接受一种新的阅读方式。就数据新闻的各种要素而言,形象化问题是最直接与受众阅读体验相关的。形象化的成功与否,决定了受众注意力的选择。文章试图从价值、可视化和故事化三个方面分析形象化的必要性和方法。

Currently, data journalism practice begins in new media communication. The audiences accept the new reading way gradually. In terms of various elements of data journalism, the visualization problems are the most direct link with the reading experiences of audiences. Visualization is the decisive factor to attract the audiences＇ attention. This paper analyzes the necessity and methods of visualization from three aspects： value, visualization and dramatization.