中部地区传统村落旅游偏好研究——基于长沙、南昌的问卷调查数据

The Tourism Preference for Traditional Villages in the Central Region of China Based on the Survey in Changsha and Nanchang

传统村落是旅游客源市场的重要组成部分,中部地区是我国传统村落较为集中的区域。通过在长沙、南昌进行传统村落旅游问卷调查,试图了解当地居民传统村落的旅游偏好及影响因素。结果表明,传统村落的旅游客源市场是以18~40岁的中青年以及大专和本科学历人群为主;年龄越大,旅游意愿越低;行政机关、企业单位和学生的旅游意愿最强烈;云南、贵州成为中部地区居民传统村落旅游的首选目的地;亲友自驾游、个人自由行是传统村落旅游的重要出行方式;中部地区居民最喜欢品尝富有当地特色的传统美食,住宿最青睐家庭旅馆。提出了中部地区传统村落旅游开发的建议,期望能为中部地区传统村落的旅游资源开发和市场拓展提供参考。

The traditional village is one of the major tourist attractions, and there are a great number of traditional villages being located in the central region of China. With questionnaire, we did a survey on native p eople5 s tourism preference for traditional villages and influencing factors in Changsha and Nan-chang. The results show that traditional villages mainly attract the young and middle-aged people （in the 18-40 age bracket） with the background of higher education; tourism preference is inversely proportional to age; administrative staff, enterprise employees and students are most eager to choose traditional villages as their tourist destination ; Yunnan Province and Guizhou Province are the first choice of residents in the central region ; both self-driving travel with friends and personal free travel are essential me an s ; food with local feature and family inns are preferred. Based on the results of the survey, we put forward some suggestions for the tourism development of traditional villages in the central region of China, which may provide some reference for the resource development and market expanding of this new form of tourism.