新媒介视域下社会主义核心价值观的建构与培育——基于人民网微信公众号的实证分析

The Construction and Cultivation of Core Socialist Values in New Media Era:An Empirical Analysis Based on the We Chat Public Account of People_rmw

随着信息技术的发展,以微信为代表的社会化媒体与"微"传播近年来得到了极大的发展,普通大众可以借助"微"传播来表达自己的观点与主张,网络世界价值观的碰撞也越来越激烈。作为将人际传播、群体传播、大众传播三个层级传播无缝贯通的"微"传播将大有作为。本文具体探讨人民网微信公众号在社会主义核心价值观建构与培育中存在的问题及不足,并提出新媒介视域中社会主义核心价值观建构的策略与方法。

With the development of information technology, social media represented by WeChat and the so -called “ Wecommunication have developed dramatically. The public can express their views and ideas freely by means of “ We” - communication. Meanwhile, the collision between different online world values is becoming more and more fierce. - communication, which has made a seamless linkage between interper-sonal communication, group communication and mass communication, will play an important role in the new media era. This paper explores the problems and limitations of the WeChat public account of people - rmw in the construction and cultivation of the core socialist values, and put forward the strategies and methods of con-structing core socialist values in the new media era.