摘要
全媒体时代给期刊带来更多的机遇和挑战,总结中国农业技术类期刊近10年的发展趋势基础上,提出农业技术类期刊存在新媒体发展缓慢、期刊内容质量不高、同质化现象严重,广告市场饱和、经营收入不稳定等问题。今后,农业技术类期刊在做好传统媒体之外,应积极发展新媒体,走向全媒体化发展道路。
More opportunities and challenges were brought on the Omni-media age. This thesis has put forward low development speed of new-media, poor quality and homogenization of agricultural technical journals, Saturation of advertising market and instability income. In the future, Apart from doing well in traditional media, We should do more effort to new media, to the Omni-media age.
作者
司智霞
王翠
SI Zhi-xia WANG Cui(Institute of vegetables and flowers, Chinese Academy of Agricultural Sciences, Beijing 100081 ,China)
出处
《农业图书情报学刊》
2016年第10期168-170,共3页
Journal of Library and Information Sciences in Agriculture
关键词
全媒体
农业技术类期刊
现状
发展
Omni-media
Agriculture technical journals
Situation
Development
