桂西少数民族传统体育旅游营销策略

Marketing Strategies for Traditional Sports Tourism of Ethnic Groups in the West of Guangxi

桂西少数民族传统体育项目蕴含着原始、自然、古朴的精神文化因子,承载着浓郁的民族色调和地域特征,逐渐成为当今娱乐旅游的组成部分。桂西少数民族传统体育旅游项目资源丰富,但存在发展瓶颈,可通过制定营销产品策略、营销定价策略、营销渠道设计策略、营销促销策略、营销服务策略来发挥优势,避免劣势,推动桂西民族传统体育旅游的良性发展。

There are many traditional sports items rich in cultural factors of primitive simplicity,natural characteristics and national customs in the west of Guangxi. Such sports items have become part of today＇s tourism for entertainment. These sports items are large in number but they have quite many problems in development. It is necessary to take its advantages and promote its growth by adopting the marketing strategies of product,pricing,channel design,promotion and service.