蹴鞠文化传播中的问题及对策研究——以《宋代足球小将》为例

Problems and Countermeasures Concerning Cuju Culture Dissemination—On the Basis of Footballers in Song Dynasty

为了更好地促进世界非物质文化遗产——蹴鞠的传承与传播,本文运用文献资料、归纳整理、对比分析等研究法对书籍、硕士论文、影视、网络、图画等传播领域中存在的蹴鞠常识性错误进行了细致梳理。并以《宋代足球小将》为个案深入解读蹴鞠用语错误、鞠的制作错误、技术习练错误、文化背景理解错误等。建议:蹴鞠文化传承人及传承地重视这些问题并针对性改进传播路径:制作如《话说长江》类宣传片,解读蹴鞠厚重的历史文化;制作规范教学视频,面向全体体育专业学生传播正确的蹴鞠专业技术及人文内涵;成立蹴鞠文化传播公司,把文化化作物质传播;寻找蹴鞠获得新生命的动力源,促进蹴鞠再次辉煌;定期召开蹴鞠专项研究论文报告会,及时了解蹴鞠发展动态,应用研究新成果。

In order to better promote the inheritance and transmission of world intangible cultural heritage - cuju, this paperanalyzes and generalizes in detail cuju - related common - sense errors in mass media, including books, MA theses, video programs,network materials, as well as cartoons, through literature review, generalization and contrastive analysis. By taking Footballersin Song Dynasty as a case in point, it profoundly illustrates various errors in cuju terms, ju, s making technique, maneuvers, and cultural backgrounds. This paper proposes that cuju inheritors should attach great importance to the above - mentionedproblems and offer corresponding improvement measures. Feature films copying Story of the Yangtze River can help display profoundhistorical culture. There also should be standardized educational video programs, teaching physical education students correctcuju maneuvers and humanistic connotations. Cuju cultural corporations help convert cultural transmission into material transmission.More efforts may be directed at seeking dynamic resources for cuju resurrection and resplendence. Scholars should regularlyhold cuju - related symposiums, timely trace cuju promoting situations, and be ready to apply new research results.