电视新闻播报的高品位追求与创新性研究——以央视《中国新闻》为例

High- grade Pursuit and Innovative Research on TV News Broadcasts—CCTV “China News” as a Case in Point

在新闻传播方式多元化和社会价值观多元化的今天,必须坚守电视新闻播报的主流路线,突出电视新闻播报的主体性作用。而要坚守阵地,就必须与时俱进,让传统的电视新闻播报方式朝着高品位的方向发展,并且必须打破旧的刻板宣传的僵化模式,在继承传统播报特点的基础上不断创新求变。

Upon the diversification of news communications and social values, it is vitally important to stick to the mainstreamroute and emphasize the subjectivity of television news broadcasting. To do so, traditional TV news broadcasting must advancewith the times, and develop toward higher taste and quality. It must break with the rigid and stereotyped propaganda modes, andseek continuous innovation and change on the basis of maintaining traditional news broadcasting features.