自媒体传播中的舆情形成与政府舆情应对

The Formation of Public Sentiment in We- Media Communications and Government Responses

以微信、微博、微视频和手持终端等"三微一端"为主要代表的自媒体发展迅速,这一自媒体传播具有传播媒介个人化、传播过程互动化、传播时效即时化、传播信息多样化和传播效果复杂化的新特点,在形成舆情中具有重要作用。自媒体传播为主导的舆情形成一般要经历潜伏期、上涨期、爆发期、起伏期和衰退期五个阶段。政府应积极主动做好自媒体舆情的监测、析判和处置三个方面的工作,推动社会政治改革和民主进程。

Fast - growing We - Media communications are mainly represented by We - Chat, micro - blog, micro - video andhand - held terminals. It is characterized by individualization of communication media, interaction of communication process, instantaneityof communication timeliness, diversification of communication information as well as complication of communicationeffects. The formation of We - Media dominated public sentiment generally experiences five phases, namely, latent, increase,booming, fluctuation and recession periods. This paper accordingly suggests that governments should actively implement supervision,analysis and disposition of We - Media public sentiments in order to promote social and political reform and democratization.