网络空间主流意识形态建构的理路探析

An Analysis of the Construction of Cyberspace Mainstream Ideology

媒介间的融合滋生着传播模式的复合性选择,技术革命的演进重塑着人类社会的结构化情境,符号变迁的路径勾勒了网络空间的文化边界,符号建构的空间折射着网络意识形态中层级各异的数字景观。为此,网络空间主流意识形态的建构问题,要着眼于理论自身的理性权威,以理论自觉为基点,赢取民众虚实合一的理性认同;以角色期待为动力,理性回应社会实践的现实挑战;以思维转换为理路,拓展网络空间主流意识形态的建构视野。

The construction of mainstream ideology faces unprecedented environment and situation. Media integration makes the mode of information transmission diversify. The evo- lution of technology revolution reshapes the structured situation of human society. The path of symbolic change draws the cultural boundaries of the cyberspace. The space for symbolic construction reflects the different levels of the digital landscape in network ideology. Therefore, the construction of cyberspace mainstream ideology must focus on the rational authority of the theory itself. It should also try to win people＇s rational recognition both on-and off-line on the basis of its theoretical consciousness, respond rationally to the challenges of social practice in line with people＇s expectation of its roles , and expand the horizons of construction of the cyberspace mainstream ideology in accordance with the trans- formation of thoughts.