基于CVM的山西省森林旅游资源生态补偿意愿研究——以五台山国家森林公园为例

Research of Forest Tourism Resources in Shanxi Province Ecological Compensation based on CVM:Wutai Mountain National Forest Park

以生态补偿理论为基础,通过对五台山国家森林公园367位游客问卷调查的数据实证分析了游客对于保护森林环境,提高森林生态系统服务水平的补偿意愿。研究结果表明:在对五台山国家森林公园的游客进行的调查中,有277人选择非零值的生态补偿,每个人愿意支付的平均补偿费用为每人每年62.95元,五台山国家森林公园森林旅游资源受到游客影响的总价值为2.02×108元/年。此外,全样本回归结果显示,游客的收入水平、旅游偏好、环境保护意识、进入景区是否携带垃圾袋以及是否了解生态补偿政策对游客的支付意愿产生显著的影响,而性别、年龄、从事何种职业、受教育程度的高低等因素对游客是否愿意选择支付补偿费用的影响并不显著。

Based on the theory of ecological compensation,by using 367 tourists questionnaire data of Wutai Mountain National Forest Park,the paper analyzed compensation will of tourists for protecting the forest environment,improving the service level of forest ecosystem.The result showed that 277 people chose non-zero WTA,the minimum WTA average was $ 62.95 per person per year,the annual aggregate benefits of forest tourism resources in Wutai Mountain National Forest Park affected by visitors was $ 2.02 × 108 one year at least.In addition,the regression results show that it is significant influence on tourists＇ willingness to pay that the income level of tourists,tourism preference,the environmental protection consciousness,whether or not carrying bags into the scenic spot and understanding ecological compensation policies,and what kind of gender,age,occupation,level of education of the high and low,whether heard of ecological compensation on the influence of the tourists are willing to choose to pay the cost of compensation is not significant.However,it isn＇t significant influence on tourists＇ willingness to pay that gender,age,occupation,education level etc.