游客环境态度对其环境行为影响的实证研究——以世界自然遗产地张家界武陵源风景区为例

An Empirical Study on the Impact of Tourists' Environmental Attitude on Their Environmental Behaviors——A Case Study in Wulingyuan Scenic Spot of Zhangjiajie,the World Natural Heritage Site

调研世界自然遗产地张家界武陵源风景区的实证数据显示,游客的环境态度对其环境行为存在显著的内在影响。其中,游客的环境知识对其环境行为有着正向影响,了解较多环境知识的游客的环境行为更积极;游客的环境信任对其环境行为有着正向影响,旅游景区内体贴的安全设施建设及配套安全措施,能够提升游客对旅游地安全的信任,并有助于改善其环境行为;游客对旅游地的环境期待与其环境行为存在负向相关关系,景区不宜通过虚假宣传等方式推高游客期待,否则极易诱发游客带有泄愤情绪的负面环境行为;游客的环境伦理观与其环境行为之间未发现显著相关性,对游客环境行为的约束对于不同伦理观的人群是普适的。

An empirical study in Wulingyuan scenic spot,the world natural heritage site,shows that tourists＇ environmental attitude has apparent impact on their environmental behaviors.The tourists＇ environmental knowledge has a positive impact on their environmental behaviors.The more environmental knowledge they have,the more positive their environmental behaviors are.The tourists＇ environmental trust also has a positive impact.The considerate safety facilities inside the scenic spots and the matching safety measures can increase the tourists＇ sense of safety in the travel destination,and improve their environmental behaviors.On the other hand,the tourists＇ environmental expectation to travel destination has a negative impact on their environmental behaviors.For this,misleading promotion should not be carried out to increase the tourists＇ expectation,otherwise it may lead to negative environmental behaviors from the tourists venting their resentment.No apparent relevance is found between tourists＇ environmental ethics and their environmental behaviors,so the constraints on tourists＇ environmental behaviors are applicable to people with different ethics.