生态翻译学视域下的旅游宣传语翻译策略

Study on Tourism Slogans Translation Strategies from the Perspective of Eco-translatology

精准的旅游宣传语翻译是宣传我国景点物质资源、文化特点及吸引海外游客的重要媒介。生态翻译学理论源于对自然界的研究与思考并逐渐应用到翻译学。生态翻译学视域下的旅游宣传语翻译注重从语言维、文化维与交际维三个角度入手,对译者的文化素养、语言素质、交际能力与表达方式提出全面的指导与要求,为提升旅游宣传语的翻译工作提供新的视野。

China has rich natural resources,which are attracting more and more overseas tourists. With the continuous development of domestic tourism,the accurate translation of Tourism Slogans is the important bridge of the publicity of the material resources and cultural characteristics in the scenic spot and for the attraction of tourists.Tourism slogans has its own language characteristics,specialty and uniqueness. Eco- translatology orients from the study of nature and applies to the translation gradually. The translation of tourism slogans puts emphasis on linguistic dimension,cultural dimension and communicative dimension from the perspective of Eco- translatology,which offers a comprehensive guidance and requirement on the quality of literacy,language,communication skills of translators,and provides a new perspective to promote the translation of tourism slogans.