旅游院校规模与入境旅游发展的动态关系研究

A Study on the Dynamic Relationship between the Scale of Tourism Colleges and the Inbound tourism Development

分别选取旅游院校学生数、国际旅游外汇收入作为衡量旅游院校规模和入境旅游发展水平的代理变量,综合运用单位根检验、E-G协整检验、格兰杰因果检验等计量模型,从全国层面和区域层面对比分析了1994～2013年我国旅游院校规模与入境旅游发展之间的动态关系。结果显示,全国、东部和中部旅游院校规模与入境旅游发展之间存在长期均衡关系;旅游院校学生数每增加1%,全国、东部、中部、西部的国际旅游外汇收入将会相应增加约0.65%、0.81%、0.78%、0.50%;全国、东部和中部旅游院校规模与入境旅游发展之间存在单向因果关系,旅游院校规模增长对入境旅游发展具有显著的带动作用,但入境旅游发展对旅游院校规模增长的带动作用并不显著。

This paper makes a study of the information situation of Yuncheng hotel industry by the way of questionnaire and interview. The result shows that its information level is quite low in that： 1） there is an awareness lack of internet promotion of its hotel brands; 2） the cooperative model with OTA is monotonours; 3）there is a low ratio of online booking and payment. In order to promote the infromation development of Yuncheng hotel industry, the paper finally suggests that the loacl government strengthen the publicity of tourism information,the hotels renew its manage ideas and publicity methods such as strengthening the cooperation with OTA and improving the online booking and payment,etc.