基于位置服务的智能手机签到产品创新策略探索

A Probe in Strategy Innovation of Registration Products on Smart Phones Based on Location Service

智能手机签到产品提供的位置服务、社交服务、优惠服务以及娱乐服务存在用户规模小,服务效果和用户体验不佳,盈利困难等问题。应推动多种服务模式融合、深化新型签到技术应用、提高用户体验活跃化、扩展位置营收多元化,推动手机签到产品的发展。

Location,social,preferential and entertainment service provided by registration products on smart phones are facing problems like small customer scale,poor service effects and users＇ experience,being difficult to make profits,etc.It is suggested that integration of multiple service modes be pushed forward,application of new registration technology be deepened,users＇ experience activation be promoted and multiplication of location service＇s profit making be expanded to drive forward the development of registration products on smart phones.