“反沉默螺旋”现象下高校网络舆情引导研究

Study of Guidance for Online Public Opinions in Colleges under Phenomenon of Anti Spiral of Silence

"反沉默螺旋"现象有理性和非理性之分。理性的"反沉默螺旋"在舆论斗争中,一直试图实现网络舆论与社会价值观契合;而非理性的"反沉默螺旋"则试图颠覆优势意见,使网络舆论严重背离社会价值取向。必须完善高校网络舆情监管与应对机制,把握理性的"反沉默螺旋",抑制非理性的"反沉默螺旋",抢占舆情引导的主动权,积极引导舆论走向。

The phenomenon of Anti Spiral of Silence can be classified into rational and irrational ones.In public opinions battle,rational Anti Spiral of Silence always tries to achieve an agreement between online public opinions and social values;while irrational Anti Spiral of Silence tries to overthrow advantageous opinions to make public opinions deviate from social values.Measures should be taken to improve system of supervision and management over online public opinions in colleges to promote rational Anti Spiral of Silence and resist irrational Anti Spiral of Silence so that initiative can be taken to positively guide public opinions.