电力营销客户档案管理信息系统设计和实现分析

Electric power marketing customer file management information system design and implementation

供电企业在形势下面临着各种各样的挑战,营销工作质量的提升使现代很多供电企业实现经济效益、社会形象以及服务水平等等各方面提高的突破口,其中最关键的环节就是怎样有效的管理和利用海量的营销客户档案。本文提出了一种基于B/S架构的采用ASP.NET、C#和SQL Server数据库开发技术的客户档案管理信息系统,实验证明该系统能够有效地提高电力营销客户档案管理信息管理和利用的效率。

Power supply enterprises under this situation faced with various challenges. The marketing work quality ascension makes many modern power supply enterprises to realize economic benefit,social image and service level,and other various aspects promoting.One of the most key link is how to effective manage and use of the vast of marketing customer profiles. This paper puts forward a kind of customer file management information system,which based on B / S architecture by using ASP. NET,c # and SQL Server database development technology. The experiment proved that this system can effectively improve the electric power marketing customer file management information management and utilization efficiency.