基于回归分析模型的旅游官方微博影响力分析——以2015年第三季度全国十大旅游局微博影响力为例

On Influence of Official Micro-Blog of Tourism Administrations with Regression Analysis Model An analysis based on official micro——blog influence of 10 Chinese major tourism administrations of the 3rd quarter of 2015

本文根据官方微博影响力评价体系中的评价指标传播力、互动力、服务力构建回归分析模型,通过Stata软件对获取数据做处理分析,得出旅游微博影响力与相关因素之间的线性关系,以期发现与旅游微博影响力相关的旅游现象,对旅游业在社交方面的发展做出展望。

This paper constructs a regression analysis model with the indexes of the evaluation system of official micro-blog influence—dissemination, interaction, service. The obtained data analysis based on this model with the Stata software indicates a linear relationship between the tourism microblog influence and the relevant factors. This study is intended to reveal the tourism phenomenon related with tourism microblog influence and the development of tourism in the social interaction.