体育社交媒体对我国居民体育锻炼行为的干预研究

Intervention of Sports Social Media on Physical Exercise Behavior of Residents in China

新媒体的不断发展改变了居民体育锻炼的方式,扩大了体育锻炼人群的范围,增强了居民体育锻炼的意识。媒体的快速发展和全民健身的促进使得体育社交媒体应运而生并发展迅速,成为体育锻炼者之间良好的沟通纽带。利用体育社交媒体进一步提高居民体育锻炼的兴趣,调动居民参与体育锻炼的积极性十分必要。借助体育社交媒体的平台,让居民形成全民健身的意识,为居民体育锻炼注入新的活力。

The development of new media changes the mode of physical training of residents, expanding the scope of physical exercise population, and enhancing the awareness of the residents of physical exercise. The rapid development of the media and national fitness gives rise to sports social media which develop rapidly, and construct it as a good communication link between residents and physical exercise. It is very necessary to use sports social media to further improve residents＂ interest in physical exercise, to mobilize the enthusiasm of residents to participate in physical exercise. Sports social media platform allow residents to form national fitness awareness and it inject new vitality into the physical exercise.