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基于微博的在校大学生用户行为分析 被引量:2

Behavioral Analysis of College Student Users based on Weibo Data
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摘要 近年来社交网络应用逐渐成为网民日常生活的重要组成部分。网民就线上线下事件在社交网络中积极讨论,从而产生了海量的用户生成内容(UGC),由此提供了前所未有的机会对用户行为进行深入研究。作为社交网络中最活跃的群体之一,在校大学生一直是各个领域的研究热点。深刻理解在校大学生在社交网络中的行为有助于对高校建设和互联网建设具有重要意义。而针对在校大学生的研究多基于调查问卷的方法,仅通过在部分城市、高校的抽样数据使得相关研究缺乏较为客观、全面的认识。基于此,具有高校标签的全量微博数据提供了全面、深刻理解在校大学生行为的机会。由此,高校用户的网络话语权以及时间、空间等方面的行为模式将被进一步讨论。 Recently, social network application plays an importance role in the daily life of netizens. Netizens talk about the online and offline events and produce massive user-generated content, thus offering a great opportunity to learn the user's behaviors.The col- lege students ,as the most active group in the social network, naturally become the hot research topic in various domains. Deeply knowing the behaviors of college students in social network is helpful in the development of university and Internet. Nowadays most re- search on the college student relies on questionaries and sampling data from certain cities and universities, thus lacking comprehensive and objective knowledges. For this reason, the Weibo data with university label provides an opportunity to know the behavior pattern of college students in social network. In addition, the behavior pattern of college student users is discussed from three aspects in this pa- per including speech pattern, temporal pattern and spatial pattern.
作者 张辉 刘成
出处 《信息安全与通信保密》 2016年第9期90-96,101,共8页 Information Security and Communications Privacy
关键词 社交网络 在校大学生 用户行为 微博 Social network college students user behavior Weibo
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