汉语国际传播的方式与策略探析

Approaches and Tactics of International Dissemination of Chinese

汉语国际传播作为国家战略的一部分,既需要重视内容也要考虑传播主体和受众的作用,进而利用传播媒介推进语言的海外传播。首先探讨了语言传播的基本特征及其动因、汉语国际传播的内涵,在此基础上以传播学视角从汉语传播意识、汉语传播主体、汉语传播媒介、孔子学院平台建设等不同方面探寻汉语国际传播形式。

In the course of international dissemination of Chinese which is one important part of the national strategy, importance should be attached to the content, the roles played by the subject and object of dissemination, and also the media of dissemination. This paper firstly explores the basic features and motivators of language dissemination and the essence of international dissemination of Chinese. Based on the theories of communi- cation, the paper then explores the forms of international dissemination of Chinese from such perspectives as the awareness of dissemination of Chinese, the subject and media of dissemination of Chinese, the construction of the platform of Confucius schools.