对中国白酒业发展的再认识——在2016年中国酒道专家委员会年会上发言提纲

Rethinking of the Development of China's Liquor Industry:Outline for the Speech in Liquor Law Research Association

中国白酒有着独特的属性、丰富的文化内涵,开发"低醉酒度"是键康白酒发展的新方向,而只有普遍提高白酒质量,不断创新白酒风格,明确酒质量风格的发展趋势,才能生产出使饮酒者能感觉到清新舒适、心旷神怡、唯美享受的白酒产品,让饮酒者达到人性化至高的精神境界。

Chinese liquor has a unique property and rich culture. The development of ＂low-drunk degree＂ liquor is the new direction of health liquor development. Only by universal improvement of liquor quality, innovative of liquor style, and understanding of the development trend of liquor quality style, will liquor product which makes drinkers feel fresh and comfortable, relaxed and happy be made and enable drinkers to achieve the supreme humane spirit realm.