基于社交网络的群组式阅读推广模式研究

Research on the Model of Group Reading Promotion Based on Social Network Group

[目的 /意义]基于社交网络开展群组式阅读推广,有利于扩大社交网络对阅读的积极功效,实现读者系统性、深层次、有意义的阅读。[方法 /过程]对基于社交网络的群组式阅读推广的内涵意蕴、环境构成要素、实现策略进行论述,并在阅读推广过程中,对该模式进行实践应用。[结果 /结论]案例研究显示:基于社交网络开展群组式阅读推广具有提高读者阅读成绩与思维层次,增强阅读主体意识及交互激励行为的应用效果。

[ Purpose/significance] Based on social network to carry out group reading promotion, which helps to expand the positive effect of social network to read, realize systematic, deep and meaningful reading. [ Method/process ] This paper has carried out an analysis of the connotation meaning, environmental factors and implementation strategies in group reading promotion. And on the basis of the analysis results, in the process of actual reading promotion, this model has been used. [ Result/conclusion] Case study shows that： reading promotion based on social network group improved the readers＇ reading performance and thinking level, and enhanced the readers＇ subject behavior and interactive motivation.