旅游地居民文化保护行为影响机制研究——以周庄古镇为例

Study on Influence Mechanism of Culture Protection Behavior of Residents in Tourism Destination: A Case Study of Zhouzhuang

以周庄古镇为例,通过构建居民文化保护行为影响因素结构方程模型,分析情感因素、认知因素、利益因素、政策因素对居民文化保护行为的影响机理。研究表明:情感因素、认知因素、政策因素对居民文化保护行为影响显著;利益因素对居民文化保护行为影响不显著,在古镇保护开发的过程中,由于居民不参与利益分配,导致居民收益和文化保护行为无明显相关性。

Taking Zhouzhuang as an example, this study examined the factors that influence the culture protection behavior of local residents by building influencing factors structural equation model of residents＇ culture protection behavior. Emotion, cognition, policy, benefit were hypothesized as independent variables. The result indicated that emotion, cognition, policy positively influence the culture protection behavior. The benefit was not found to have any significant relationships to the culture protection behavior. In the process of protection and development of the town, there was no significant correlation between residents benefit and culture protection behaviors.