AIDA模型在阅读推广中的应用探析--以四川大学图书馆“微拍电子书”为例

Application of AIDA Model in Library Reading Promotion—Taking the Micro-film of Reading E-books of SCU Library as an Example

借助经典AIDA模型,四川大学图书馆"光影阅动·微拍电子书"案例将专业营销模型引入阅读推广。在分析案例策划、组织、实施过程中对AIDA模型的嵌入性实践基础上,探讨营销学AIDA模型在阅读推广中跨学科应用的可能。

With the assistance of classic AIDA model, the Micro-film of Reading E-books of Sichuan University Library has unlocked a new paradigm, which combines the professional marketing model with the promotion of reading activities. Taking it as a case, this paper analyses the application of the classic AI- DA model in the activities of planning, organizing and implementing and then discusses the possibility of applying the AIDA model to library reading promotion.